New Problem with Movie Studios: Playing a Teaser of the Trailer in Front of the Actual Trailer

Movies, Uncategorized

The latest victim of this problem is “Fist Fight”.

Wed., the trailer was released for “Fist Fight”. The film is Richie Keen’s first feature length film in theaters, having directed a lot of TV shows and some short films and TV movies.

Charlie Day and Ice Cube star in the movie, which resolves around one teacher, Campbell (Day) getting another teacher, Strickland (Cube), fired. That leads to Strickland challenging Campbell to a fight after school. I could be remembering completely wrong, but the film looks like it’s taking in one day (makes sense), which is really cool for a movie like this. Fist Fight, at least, looks to be good for a fun time.

Warner Bros. actually spelled “Batman v Superman” right, in the “Fist Fight” trailer, for a change, which is pretty amazing and hilarious in itself.


The main point of this article is to point out, like everyone else is doing, how stupid it is that this trailer starts with a teaser for the trailer that’s about to play.

Not that “Fist Fight” is the only movie guilty of this, but why do studios keep doing this. The first time I, at least, saw this was with “Inferno.” That being the first, I just assumed it was a dumb decision by the Sony, so I just shrugged it off. Then more and more studios kept doing it. First, we had a teaser for the teaser/trailer. Next, we had the teaser for the teaser poster/poster. Finally we have a teaser for the trailer in front of the actual trailer! Using this as an ad for another video, or even the trailer accidentally, is understandable, but do studios think we have such a low attention span that they have to show us quick cut clips of the movie, before the actual trailer!

Obviously this isn’t a catastrophic problem or anything, but it is annoying. Doing this also doesn’t give the studio anything either. If you want to see this for yourself, if you haven’t already, check out the trailer for “Fist Fight”, with the teaser for a trailer, below.

If you want to check out just the trailer, watch this version below.

“Fist Fight” hits theaters Feb. 17, 2017.


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